Open to Product Manager roles · Bengaluru or remote

I turn AI into products people pay for.

Nidhi Singh — Associate Product Manager for AI & B2B SaaS. Customer research, PRDs, and working AI prototypes built with Claude, Lovable AI, and Replit.

Product case studies
3

Product case studies

Retail touchpoints audited
10+

Retail touchpoints audited

Internships
4

Internships

Nidhi Singh

Nidhi Singh

Bengaluru, India

APM

Tools I use

  • Claude
  • Lovable AI
  • Replit
  • Postman
  • Jira
  • Notion
  • Figma
  • Power BI

01 · Featured case studies

Problem → Solution → Impact.

B2B SaaS · PLG

Zoho CRM Trial Activation

PM · PRD + prototype

Problem
Trial users hit silent tier walls, rigid reports, and canned support loops (G2/Capterra 1–2★ reviews).
What I did
Designed setup-aware onboarding and shipped a live risk-classifier prototype with Postman API docs.

3 interventions · 1 live prototype

Read case study

Consumer · Ops

Toing Order Resolution & ETA

PM · Independent PRD

Problem
1★ Play Store reviews showed no real resolution path and inaccurate delivery ETAs.
What I did
Wrote 12 user stories, AI severity triage, tiered resolution, and live ETA reason codes.

Target ETA variance +12 → +3 min*

Read case study

Retail · Research

Titan Brand Audit

Marketing Intern · Lead

Problem
Brand experience across retail touchpoints lacked a structured, comparable view.
What I did
Led a mystery audit, defined evaluation criteria, and presented a prioritised gap analysis with KPIs.

10+ touchpoints audited

Read case study

*Illustrative target from an independent case study; no measured business outcome is claimed.

02 · How I work

From messy signal to measurable product.

  1. 01

    Discover

    Mine reviews, interviews, and market signals to find the real friction—with evidence limits stated.

  2. 02

    Define

    Turn signals into personas, user stories, PRDs, and a prioritised MVP roadmap.

  3. 03

    Build with AI

    Prototype fast with Claude, Lovable AI, and Replit; document APIs and prompt logic.

  4. 04

    Measure

    Define events, success metrics, and GTM checkpoints before anything ships.

03 · About

A product mindset shaped by research, structure, and empathy.

I like making ambiguous problems legible—and decisions easier to defend.

I combine customer research, structured documentation, and business thinking to turn unclear problems into practical product decisions—comfortable using AI tools across user research, documentation, and prototyping, and presenting findings to technical and non-technical stakeholders.

My experience spans brand auditing, competitive analysis, process mapping, and AI product exploration. I’m self-driven and customer-focused, with a track record of taking ambiguous problems from research to a scoped solution—looking to join a fast-moving B2B SaaS team and turn customer insight into prioritised product roadmaps.

Case study · Toing

Toing Order Resolution & ETA Accuracy

An independent product case study using public 1-star Play Store reviews to frame two trust problems: weak issue resolution and inaccurate delivery estimates.

Independent PRD · 2026

01

Find the signal

Reviewed a small sample of 1-star feedback, separated duplicates and out-of-scope issues, and documented the evidence limits instead of overstating them.

02

Shape the response

Turned patterns into fictional composite personas, 12 user stories, tiered resolution logic, critical-issue escalation, refund tracking, and live ETA reason codes—plus a working Lovable AI prototype giving customers direct call access for critical complaints.

03

Plan the proof

Defined events, success metrics, risks, and open questions—while labeling all funnel figures as illustrative because no real Toing data was available.

Proposed product flow

01Issue reported
02AI severity classification
03Tiered resolution
04Live agent when critical
05Resolution tracked

How success would be measured

Improve order-issue CSAT
Reduce generic-coupon resolutions
Lower repeat complaints
Test ETA variance: illustrative +12 → +3 min

Responsible outcome statement

This was not a launched product and reports no measured business outcome. It demonstrates evidence-led problem framing, prioritization, instrumentation planning, and clear treatment of assumptions.

Read the full PRD

Case study · Zoho CRM

Zoho CRM Trial Activation

Setup-aware onboarding that detects where a trial user is stuck and responds with targeted guidance—framed from 1–2 star G2 and Capterra reviews about gated features, rigid reports, and canned support.

Independent PRD · Prototype

Part A

Tier-limit clarity

Detect when a trial user hits a higher-tier feature and say so plainly, instead of letting it silently fail.

Part B

Contextual guidance

Spot repeated attempts on custom reports or fields and surface a short walkthrough for that exact task.

Part C

Escalation after canned replies

Flag tickets that are reopened or still 'stuck' after a templated response for human escalation with context.

How success would be measured

  • Fewer support contacts after hitting a gated feature
  • Custom reports completed without opening a ticket
  • Stuck users get a real response within 24 hours
  • Trial-to-paid conversion before vs. after

Scope & honesty

Out of scope: changing Zoho's pricing or fixing sync delays. Includes a persona (Priya, Sales Ops Lead), user stories, and open questions. Independent case study—no measured business outcome is claimed.

04 · Experience & education

Research rigor across business, retail, operations, and law.

Apr 2026

Marketing Intern

White and Box Company · Bengaluru

Supported lead generation and proposal development for an EdTech client (Shadow Minds Solutions); researched competitors and the Bangalore internship market to inform messaging and positioning.

Sep 2025

Marketing Intern — Brand Audit Project

Titan Company Limited · Bengaluru

Led a mystery audit across 10+ retail touchpoints, defined evaluation criteria, and presented a prioritized gap-analysis report and KPIs to the marketing team with data-backed recommendations.

Feb 2025

Operations & Communication Intern

Frozen Food Products · Agra

Documented end-to-end operations and promotional workflows across cross-functional teams, building process-mapping skills.

May 2023 – May 2024

Legal Intern

Lex Indis Law Firm & Associates and Solicitors · New Delhi

Drafted contracts, research memos, and case summaries under tight deadlines; built structured, audience-specific writing skills.

Education

MBA — Marketing & International Business

CHRIST (Deemed to be University) · Bengaluru

May 2025 – Jun 2027 (Expected)

LL.B (Honours) · 77.5%

Bennett University · Greater Noida

May 2025

B.A. Political Science (Honours) · 61.4%

University of Delhi · New Delhi

Mar 2022

05 · Skills

Skills for insight-led product work.

Product Management

PRD WritingUser StoriesProcess FlowsUser FlowsProduct DocumentationMVP ScopingBacklog ManagementAgile / ScrumSaaS Product AnalysisCase Studies

Analytics & Metrics

KPI & Success MetricsSQLGoogle Analytics (GA4)Power BIMS ExcelGA4-style Measurement PlanningCustomer Feedback AnalysisMarket ResearchCompetitive Analysis

AI & Automation

Claude PromptingLLM Workflow PrototypingAI Severity ClassificationWorkflow AutomationLovable AIReplit

Tools

JiraNotionFigmaPostman (API Documentation)Power BIMS ExcelMS Office 365Canva

Business & Collaboration

Stakeholder CommunicationCross-functional CollaborationBusiness StrategyProposal DevelopmentLead Generation

Certifications

  • Scrum Certified
  • Google Analytics Certification · Oct 2026

Leadership & exposure

  • Omashram Trust NGO — Community outreach and team coordination.
  • Global Immersion Programme, Singapore — International business and marketing strategy across Asian markets.

— · Testimonials

What collaborators say.

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Let’s build the next AI product together.

06 · Contact

Let’s build something useful.

Open to Associate Product Manager opportunities in SaaS and AI-driven products—Bengaluru or remote.